Burt's Bees mission is to be an "Earth Friendly, Natural Personal Care Company." As part of that mission, Burt's Bees has a "Zero Waste to Landfill" initiative. During which phase of the strategic marketing planning process would this initiative be pursued?

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The Answer of Burt's Bees mission is to be an "Earth Friendly, Natural Personal Care Company." As part of that mission, Burt's Bees has a "Zero Waste to Landfill" initiative. During which phase of the strategic marketing planning process would this initiative be pursued?

Burt's Bees Mission Is to Be an "Earth Friendly, Natural