In terms of the 4E framework, for a firm's offer to excite its targeted customers, the offer must be
A)unique.
B)relevant.
C)substantial.
D)comparable.
E)tangible.

Name: In terms of the 4E framework, for a firm's offer to excite its targeted customers, the offer must be A)unique. B)relevant. C)substantial. D)comparable. E)tangible.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

The offer must be relevant to the targeted customers' needs and interests to excite them according to the 4E framework.

In Terms of the 4E Framework, for a Firm's Offer