Staples provides loyal customers with a relevant coupon through their mobile phone, while they are in the store. This represents the ________ aspect of the 4E framework of social media marketing.

Question

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Providing loyal customers with relevant coupons through their mobile phone while they are in the store is designed to excite them. This tactic aims to stimulate interest or enthusiasm in shopping by offering immediate, relevant rewards, aligning with the "excite" aspect of the 4E framework.

Staples Provides Loyal Customers with a Relevant Coupon Through Their