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Midway Hotel Group Asked Its Twitter Followers to Send in Ideas

Question 53

Multiple Choice

Midway Hotel Group asked its Twitter followers to send in ideas for new room service menu items. The three most-popular items will be added to the menu next year. What technique is the company using to build community?


A) blogging
B) an organic search
C) crowdsourcing
D) showrooming
E) groupthink

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