Thompson Tool Corp. hired Ken Karson to promote their products. Ken is a television personality on multiple home shows and is recognized by people all around the world. He uploads pictures of himself using the company's tools and his followers see the name Thompson Tool Corp. Which aspect of social media engagement does this relationship represent?

Question

Quizplus · Accepted Answer

This relationship represents the network effect, as Ken Karson's followers are being exposed to Thompson Tool Corp through his promotion of their products on his social media platform.