Companies can find out a lot about customers by listening to (and monitoring)what they say on their social networks, blogs, review sites, and so on. One technique that firms use to monitor such activity is called

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Sentiment analysis is a technique used by firms to monitor and analyze customer sentiment on social networks, blogs, review sites, and so on. By using sentiment analysis, businesses can determine how customers feel about their products, services, and brand in general, allowing them to make informed decisions about marketing, product development, and customer service.

Companies Can Find Out a Lot About Customers by Listening