The marketing team at Compu-Way Inc. is studying data that shows how customers navigate their website. The team needs to find ways to improve the site and make it easier for customers to find what they need. The data the team is studying is based on
A)bounce rates.
B)click paths.
C)page views.
D)conversion rates.
E)hits.

Question

Quizplus · Accepted Answer

Click paths refer to the sequence of pages a user clicks through while navigating a website. By studying click paths, the marketing team can identify any pages where users tend to drop off or get confused, and make adjustments to improve the user experience. The other options (bounce rates, page views, conversion rates, hits) may also provide useful information, but click paths are specifically focused on how users navigate the site.

The Marketing Team at Compu-Way Inc