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Vivien Has Been a Loyal Customer of Her Hair Salon

Question 35

Multiple Choice

Vivien has been a loyal customer of her hair salon for years-just like most of the other patrons. She believes that her stylist, the salon owner, is the best in the business. Not only does the salon provide excellent beauty services, it also features an exceptional, timely staff that always puts the customer first. Furthermore, the salon, which is right in the heart of town, is easily accessible. Vivien's salon has earned


A) a sustainable competitive advantage.
B) a customer retention program.
C) an opportunity to grow.
D) a loyal customer following.
E) the benefits of a locational excellence.

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