A former advertising campaign for GEICO Insurance used the slogan "So easy, even a caveman could do it" to emphasize the ease of buying insurance on GEICO's website-implying it was simpler than using a competitor site. This campaign was part of GEICO's

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The advertising campaign for GEICO Insurance using the slogan "So easy, even a caveman could do it" is a part of GEICO's positioning strategy. The campaign aimed to position GEICO as a hassle-free, user-friendly insurance provider that is easier to use than its competitors.

A Former Advertising Campaign for GEICO Insurance Used the Slogan