The many successful movies produced by Disney are evidenced not only in the movies themselves, but in the various merchandise that features the characters from each movie. This merchandise can range from clothing to electronics to household items. Which type of growth strategy does this merchandise represent?

Question

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Related diversification is the correct answer because Disney is expanding its product line into areas that are related to its core business (movies) by creating merchandise that features characters from its movies. This strategy involves leveraging the brand and its assets to enter into new but related markets, thereby diversifying the company's product offerings while staying connected to its original business.

The Many Successful Movies Produced by Disney Are Evidenced Not