In 2007, Apple first introduced the iPhone, which combined a cellular telephone, a camera, and Internet access. By doing this, the company pursued a(n)________ growth strategy.
A)market development
B)market penetration
C)operational excellence
D)customer excellence
E)product development

Question

Quizplus · Accepted Answer

The introduction of the iPhone, which combined multiple technologies in one device, is an example of product development. Apple expanded the functionality of their existing product line to meet the needs of new or existing customers in a new market segment.

In 2007, Apple First Introduced the IPhone, Which Combined a Cellular