Supply chain management represents the promotion aspect of the marketing mix.

Question

Quizplus · Accepted Answer

Supply chain management is not a part of the traditional marketing mix that includes product, price, promotion, and place (distribution). Supply chain management is concerned with the flow of goods and services from the producer to the final consumer, while promotion is concerned with communication and persuasion to create awareness and demand for the product.

Supply Chain Management Represents the Promotion Aspect of the Marketing