When Elise customized M&M candies for her daughter's graduation party, she was participating in value cocreation.

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Value cocreation is the collaborative process between businesses and customers to create value through the exchange of knowledge, resources, and skills. Elise was creating customized M&M candies for her daughter's graduation party, which was a collaborative process between her and the company producing the candies to create a unique and personalized experience for the guests attending. This is an example of value cocreation.

When Elise Customized M&M Candies for Her Daughter's Graduation Party