Seraphina studies her customer profiles, marketing research data, complaints, and other information for the primary purpose of discovering her customers' wants and needs. Seraphina's actions are indicative of the ________ era.

Question

Quizplus · Accepted Answer

Seraphina's focus on understanding her customers' wants and needs indicates that she is operating in a market-oriented era, where the customer is at the center of marketing activities. The production-oriented era was focused on maximizing production efficiency, the sales-oriented era emphasized aggressive sales techniques, and value-based marketing is a newer approach that focuses on creating customer value and building relationships. The term "retailing-oriented" is not a recognized era of marketing.

Seraphina Studies Her Customer Profiles, Marketing Research Data, Complaints, and Other