Rory just bought a gourmet bagel store. She is working with a freelance graphic artist who is designing her logo and print advertisements. Rory is spending days looking over the various designs and color options. She needs to remember that the creative aspect of advertising design

Question

Quizplus · Accepted Answer

The creative aspect of advertising design should not overshadow the message. While it is important to have eye-catching and aesthetically pleasing designs, the main goal of advertising is to communicate a message effectively to the target audience. Therefore, the design should enhance and support the message, not detract from it.

Rory Just Bought a Gourmet Bagel Store