Gayle has just started as a fashion marketing intern for a design firm. She expected to immediately begin implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gayle soon realized that this activity was part of ________, directly related to marketing.

Question

Quizplus · Accepted Answer

The project of identifying important events where celebrities might wear the fashions is a part of public relations, which is a key aspect of marketing. Public relations involve building relationships with customers, investors, and the public at large to promote and maintain a positive image and reputation for the company and its products. In fashion marketing, identifying events where celebrities might wear the fashions helps to generate buzz and interest in the brand, which is a key goal of public relations.

Gayle Has Just Started as a Fashion Marketing Intern for a Design