________ are special incentives or excitement-building programs that encourage consumers to purchase a particular product, often used in conjunction with advertising or personal selling programs.

Question

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Sales promotions are the special incentives or excitement-building programs used to encourage consumers to purchase a particular product. They can be used in conjunction with advertising or personal selling programs to boost sales. Examples of sales promotions include discounts, coupons, contests, free samples, and buy one get one free offers.

________ Are Special Incentives or Excitement-Building Programs That Encourage Consumers