Joel had been seeing ads for the Ford Fusion car for months. When he was ready to buy a car, he went to his Ford dealership and ultimately purchased the Fusion. This is an example of the lagged effect.

Question

Quizplus · Accepted Answer

The lagged effect refers to the delayed response to advertising, where a consumer may not purchase a product until weeks or months after being exposed to ads. In this scenario, Joel had been exposed to the Fusion ads for months before eventually purchasing the car, which is an example of the lagged effect.

Joel Had Been Seeing Ads for the Ford Fusion Car