The cost of communicating directly with a potential customer through personal selling is low compared with other forms of promotion.

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face interactions with potential customers, which requires a significant investment of time and resources. This makes personal selling more expensive than other forms of promotion such as advertising or public relations, where a message can be broadcast to a large audience at a relatively low cost.

The Cost of Communicating Directly with a Potential Customer Through