Integrated marketing communications represents the ________ element in the four Ps of a firm's marketing mix.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) refers to the coordination and integration of all marketing communication tools and activities to promote a consistent and compelling message about a brand or product. Promotion is one of the four Ps of the marketing mix, which also include product, price, and place. Therefore, choice C is the correct answer.

Integrated Marketing Communications Represents the ________ Element in the Four