Most manufacturing and retailing marketers worry constantly about whether their IMC efforts are paying off. They assess various forms of __________ to determine what is working and what is not.

Question

Quizplus · Accepted Answer

Feedback is the only option that makes sense in the context of assessing the effectiveness of IMC efforts. Noise pertains to interference in the communication process, pretesting and precoding are research methods that measure the effectiveness of specific message elements prior to their use, and encoding refers to the process of converting the message into symbolic form. Feedback is the information that is received by the marketer regarding the success of their communication efforts, allowing them to adjust their strategy accordingly.

Most Manufacturing and Retailing Marketers Worry Constantly About Whether Their