On her way to the car dealership, Brenda saw a billboard for a Toyota Camry. She purchased a Camry at the dealership. Unfortunately, marketers cannot assume the billboard made a difference because there is not always a direct link between a particular form of marketing communications and

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The question is asking about the direct link between marketing communications and a consumer's purchase. While marketing communications can certainly influence a consumer's decision to purchase a product, there are numerous factors that can impact that decision. Therefore, marketers cannot always assume that a particular form of marketing (such as a billboard) directly led to a consumer's purchase.

On Her Way to the Car Dealership, Brenda Saw a Billboard