In simple terms, the AIDA model is also known as the ________ model.
A) intention, action, interest
B) stop, look, listen
C) want, need, desire
D) inform, persuade, act
E) think, feel, do
Correct Answer:
Verified
Q37: The IMC communication process originates from the
Q38: For marketers with new products or services,
Q39: Sarah was frowning as she listened to
Q40: The communication channel used in IMC must
A)match
Q41: If you ever watched a television commercial
Q43: The sender of an integrated marketing communication
A)must
Q44: _ is interference in the IMC process.
A)Translation
B)Looping
C)Excessive
Q45: In the AIDA model, awareness leads to
A)intention
B)integration
C)interest.
D)intention.
E)interest
Q46: The _ loop allows the receiver to
Q47: Sasha could recall the brand of toothpaste
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