Connie asked her sister Natasha to help her pick an aftershave for their brother. Natasha started reciting a list of different brand names, when Connie stopped her and said, "I recognize that one." Marketers call this
A) selective recall.
B) free association.
C) aided recall.
D) recall mapping.
E) top-of-mind awareness.
Correct Answer:
Verified
Q43: The sender of an integrated marketing communication
A)must
Q44: _ is interference in the IMC process.
A)Translation
B)Looping
C)Excessive
Q45: In the AIDA model, awareness leads to
A)intention
B)integration
C)interest.
D)intention.
E)interest
Q46: The _ loop allows the receiver to
Q47: Sasha could recall the brand of toothpaste
Q49: In the AIDA model, the do stage
Q50: Julia is driving down Interstate 95 on
Q51: _ refers to a potential customer's ability
Q52: On her way to the car dealership,
Q53: In the AIDA model, the think stage
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