Which IMC channel uses coupons or rebates to encourage the purchase of a product or service?

Question

Quizplus · Accepted Answer

Sales promotions use tactics like coupons or rebates to encourage immediate purchase and boost sales. Advertising, direct marketing, and online marketing focus more on creating awareness and interest in the product or service, while public relations focuses on building a positive brand image and relationship with the public.

Which IMC Channel Uses Coupons or Rebates to Encourage the Purchase