Personal selling is an especially important part of IMC in

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Personal selling involves face-to-face communication between a salesperson and a prospective customer which is more suited for business-to-business settings where there are fewer customers but often larger transactions. In these settings, personal selling builds relationships with customers, provides customized solutions to their problems, and enhances customer satisfaction. In contrast, online marketing relies more on digital channels such as social media, email marketing, and online advertising, whereas direct marketing involves delivering promotional materials directly to consumers through mail or door-to-door sales. Passive advertising refers to promotional messages that consumers encounter without any effort on their part, such as billboards or sponsored content on social media. Personal selling is therefore not as relevant in these contexts as it is in business-to-business settings.

Personal Selling Is an Especially Important Part of IMC in