An ad for Heineken ran six times during a recently televised football game. When measuring IMC results for this ad, six would be the __________ for this telecast.

Question

Quizplus · Accepted Answer

Frequency refers to the number of times an advertisement is shown to the audience. In this case, since the Heineken ad ran six times during the football game, six represents the frequency of the ad's exposure to the audience.

An Ad for Heineken Ran Six Times During a Recently