Althea has designed innovative accessories for hard-core gaming enthusiasts. She knows where and how she will make them, and she needs to turn her attention to getting the products to the customers. As she chooses retail partners, which of the following is least important in this process?

Question

Quizplus · Accepted Answer

While encouraging new gaming enthusiasts is important for the long-term success of the business, it is least important in the process of choosing retail partners for distributing the product. The other options - looking at the channel structure, determining where target customers will expect to find the product, considering characteristics of channel members, and considering distribution intensity - are all important factors to consider while choosing retail partners for successful distribution of the product.

Althea Has Designed Innovative Accessories for Hard-Core Gaming Enthusiasts