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Traditionally, Retailers Treated All Their Customers ________, but Today, Successful

Question 84

Multiple Choice

Traditionally, retailers treated all their customers ________, but today, successful retailers ________.


A) based on demographics; treat customers based on share of wallet
B) based on share of wallet; treat all customers identically
C) identically; base customer attention on demographics
D) based on demographics; provide more value to mobile commerce customers
E) identically; provide more value to their best customers

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