When Olivia shops in her town, she always buys something at her favorite store, Miranda's Boutique, because Miranda burns scented candles and plays calming music for shoppers, and has creative displays of her merchandise. Miranda understands the importance of
A)emotional manipulation.
B)product demonstration.
C)atmospherics.
D)service and location.
E)new customer satisfaction.

Question

Quizplus · Accepted Answer

The use of scented candles, calming music, and creative displays all contribute to the atmospheric experience at Miranda's Boutique. This creates a pleasant and inviting environment for shoppers, which can increase their likelihood of making a purchase.

When Olivia Shops in Her Town, She Always Buys Something