Benton manages a building supply company. He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party. Benton will likely use the firm's ________ to identify these customers.

Question

Quizplus · Accepted Answer

A CRM system (customer relationship management system) is specifically designed to manage and analyze customer interactions and data throughout the customer lifecycle, helping to identify valuable customers and build stronger relationships with them. It is therefore the most likely tool Benton would use to identify his most valuable building-contractor customers for the golf outing and party.

Benton Manages a Building Supply Company