When an Internet channel is added to a traditional store-based retailer, this is
A)vertical channel integration.
B)cross-channel leverage.
C)horizontal channel integration.
D)omnichannel retailing.
E)opportunistic retailing.

Question

Quizplus · Accepted Answer

Omnichannel retailing refers to the integration of multiple channels, such as online and offline, to provide a seamless shopping experience for customers. Therefore, adding an internet channel to a traditional store-based retailer would be considered omnichannel retailing.

When an Internet Channel Is Added to a Traditional Store-Based