The importance of place is often underestimated in the marketing mix simply because
A)it happens behind the scenes.
B)it conflicts with promotion.
C)it occurs after making pricing decisions.
D)no one is directly in charge of place decisions.
E)the product itself is so much more important.

Question

Quizplus · Accepted Answer

Place, also known as distribution, is often considered the least glamorous of the 4 P's of the marketing mix (product, price, promotion, and place). It involves the logistics of getting the product to the consumer and creating convenient and efficient ways for the consumer to purchase it. It may not be as visible or exciting as promotion, but it is a vital part of the marketing mix that can affect a product's success.

The Importance of Place Is Often Underestimated in the Marketing