In marketing's four Ps, place refers to all activities required to get

Question

Quizplus · Accepted Answer

Place in marketing's four Ps refers to the process of getting the right product to the right customer when they want it. This involves activities such as distribution, logistics, and inventory management to ensure that the product is available at the right time and place for the customer to purchase. It is about making the product accessible and convenient for the customer, whether that be through a physical store, online marketplace, or other channels.

In Marketing's Four Ps, Place Refers to All Activities Required