Franchising is a type of contractual ________ marketing system.
A)cooperative
B)corporate
C)vertical
D)administered
E)conventional

Question

Quizplus · Accepted Answer

Franchising is a type of vertical marketing system where the franchisee adopts the franchisor's entire business format, including branding, products, and marketing strategy, creating a unified and coordinated distribution and sales effort.

Franchising Is a Type of Contractual ________ Marketing System