Heidi would love to get her company's line of bathroom cleaners into Walmart. She believes that if Walmart sells the products, other retailers will also want to. Which type of power does Heidi hope to achieve?

Question

Quizplus · Accepted Answer

Heidi is hoping to achieve referent power by getting Walmart to carry her company's line of bathroom cleaners. If Walmart sells the products successfully, it would create a social proof and other retailers would want to sell them as well.

Heidi Would Love to Get Her Company's Line of Bathroom