Jenna Wants Her Firm's Gourmet Teas to Be the Leading

Jenna wants her firm's gourmet teas to be the leading brand in the U.S. market. When adopting a pricing strategy designed to gain market share, she should remember that

A) rarely is the lowest-price offering the dominant brand in a market.
B) prestige products need to be competitively priced.
C) companies can gain market share by offering low-quality products at a high price.
D) total value equals total cost minus variable costs leading to price escalation.
E) price wars are the way to become the dominant brand.