In an effort to build sales for their new running shoes quickly, Sprinters Inc. set the initial price of the shoes very low. What type of pricing does this reflect?
A)market penetration
B)bundling
C)price fixing
D)reference
E)skimming

Question

Quizplus · Accepted Answer

Market penetration pricing is a strategy where a company sets a low price for its product in order to quickly gain market share and attract customers from its competitors. This is often used for new products or new markets.

In an Effort to Build Sales for Their New Running