Because services like airline flights and movies at the theater are ________, many marketers attempt to match demand with supply using pricing strategies.

Question

Quizplus · Accepted Answer

Perishable services are those that cannot be stored or saved for later use. Once the time of availability has passed, the revenue opportunity for that particular service is lost forever. Therefore, pricing strategies are used as an attempt to maximize revenue during the time frame of availability.

Because Services Like Airline Flights and Movies at the Theater