Carmine manages an upscale Italian restaurant in New York City. His restaurant offers a few specials each evening in addition to its regular menu. Carmine has trained his servers to report comments and requests for items that have previously been offered only as specials. Carmine would use this information to reduce the ________ gap in services marketing.

Question

Quizplus · Accepted Answer

Carmine is collecting feedback to better understand what his customers want, which addresses the knowledge gap in services marketing. This gap refers to the difference between customer expectations and the business's perception of those expectations. By gathering information on what specials are popular, Carmine can adjust his offerings to better meet customer desires.

Carmine Manages an Upscale Italian Restaurant in New York City