In many cases, pioneers lose their market lead and initial market share to imitators who
A)capitalize on the pioneers' weaknesses.
B)create similar products with reduced value to consumers.
C)utilize alpha-beta testing.
D)ignore patents and copyrights.
E)target late maturity consumers.

Question

Quizplus · Accepted Answer

Imitators often study the pioneer's weaknesses and capitalize on them to gain market share. They may offer similar products with better features or lower prices and marketing initiatives that the pioneer cannot match, causing the pioneer to lose market share.

In Many Cases, Pioneers Lose Their Market Lead and Initial