By the time BMW got into the mini-SUV market, sales of SUVs had leveled off and were even starting to decline. BMW had to target its marketing efforts toward the ________ adopters.

Question

Quizplus · Accepted Answer

Late majority adopters are targeted when a product has become well-established in the market, and the initial surge of interest has begun to wane, which aligns with the scenario of entering a market where sales have leveled off or are declining.

By the Time BMW Got into the Mini-SUV Market, Sales