A company has a new concept for a lightweight electric scooter that can be easily folded and taken with you inside a building or on public transportation. The company is currently engaged in concept testing. The most important question during this phase of product development pertains to
A)the cost of research and development.
B)the price of the final product.
C)the cost to manufacture the product.
D)the geographic location of potential test market areas.
E)the respondent's purchase intentions if the product were made available.

Question

Quizplus · Accepted Answer

During concept testing, the most important question pertains to the potential customers' opinions and purchase intentions regarding the new product. This helps the company assess the feasibility and potential success of the product in the market. Options A, B, C, and D are important factors to consider in later stages of development, but at this stage, gathering customer feedback is key.

A Company Has a New Concept for a Lightweight Electric