While Jillian was shopping at the kitchen and bath store she noticed a small spatula for sale that was promoted as "getting the last drop of lotion out of the bottle." Jillian had never heard of such a product before but bought one because she was often frustrated about product left in the bottle. This spatula is an example of a(n)_____ product for Jillian.

Question

Quizplus · Accepted Answer

The spatula is an example of an unsought product for Jillian because she was not actively seeking it out or aware of its existence before seeing it in the store. Unsought products are those that consumers do not necessarily think of buying or do not know about until they come across them, often leading to an impulse buy.

While Jillian Was Shopping at the Kitchen and Bath Store