Sierra Hats Inc. previously sold just ten types of hats and cornered the market in hat sales for years. Eight months ago the company decided to add 20 new hats and since many of the hats are similar to the original ten hats, sales have been lost on the existing brands. In other words, sales of the new hats have ________ the existing brands.

Question

Quizplus · Accepted Answer

The term "cannibalized" means to take sales away from an existing product or brand by introducing a similar or competing product. Therefore, the best choice in this scenario is A.