During his recent business trip, Jason was in a hotel across the street from a restaurant that had a Dunkin Donuts and Baskin Robbins ice cream store in the same building. These two restaurant chains together represent the idea of

Question

Quizplus · Accepted Answer

Co-branding is the practice of combining two or more brands together to create a new product or service. In this case, Dunkin Donuts and Baskin Robbins ice cream are two separate brands but located in the same building and operating under the same restaurant chain. This is an example of co-branding.

During His Recent Business Trip, Jason Was in a Hotel