Trent is conducting a marketing research project. He is not sure what questions to ask or what types of consumers he should talk to. Therefore, Trent should begin by conducting quantitative research.

Question

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Trent should begin by conducting qualitative research to gather insights and ideas about what questions to ask and what types of consumers to talk to. Quantitative research comes later to gather numerical data on a larger scale.

Trent Is Conducting a Marketing Research Project