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Marketing Executives at Gatorade Want to Analyze the Number of Powerade

Question 24

Multiple Choice

Marketing executives at Gatorade want to analyze the number of Powerade customers who switch to its product when Gatorade is offered at a deep discount. What data would likely show this information?


A) secondary panel data
B) internal secondary data
C) primary panel data
D) primary internal data
E) scanner data

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