Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?

Question

Quizplus · Accepted Answer

Holly's Cupcakes used data mining to analyze their customer's buying patterns over a 5-year period by using their loyalty card information. Data mining involves using statistical algorithms and machine learning techniques to extract insights and patterns from large datasets.

Before Deciding on a New Promotional Campaign, Holly's Cupcakes Looked