Katrine's office supply store is in a strip mall. She wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, Katrine could use

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Observation would allow Katrine to directly see which businesses her customers visit before or after coming to her store. Door-to-door surveys and focus group interviews may not provide accurate information, as customers may not remember or be willing to disclose all the businesses they visited. Sales invoices only show information about purchases made at Katrine's store, not where customers go before or after. Census data does not provide information about individual customers or their behavior.

Katrine's Office Supply Store Is in a Strip Mall